The Use of Sticky Labels as a Promotional Tool
Today, we can see sticky labels that are not only very effective in promoting products or brands but also are cost efficient. The attention of customers are observed to be caught by these eye catching labels that many shops widely used to get the attention of their potential clients. These sticky labels would feature messages promoting special and extra discounts, BOGOF or Buy One Get One Free, and would aim to entice free sampling, thus create awareness about the products or brands of the market a business or institution is targeting.
Using sticky labels or inkjet labels can be used to highlight extra benefits of the brand or product, like advanced features, improved designs, quality that is enhanced, and also in offering gifts to your market. Placement of these labels can either be on the product itself, at the point of sale or also at the rack where you will place the product.
The role of sticky labels becomes helpful in sales promotion and advertising of your product cannot be under estimated especially it costs you very little to invest. Imagine a customer buying a product with an inkjet label of a company, which by carrying it around is therefore persuading other customers in an indirect way to check out the product. With this condition, your advertisement is not costing you so much while creating recognition among the end users.
Another importance of sticky labels is that these can make your items attractive and unique. It is therefore necessary for your inkjet labels to have a design that can easily attract the attention of customers. Take note that customers are generally attracted and encouraged to purchase a product because of the manner it is being packed and labelled.
Using sticky labels becomes advantageous if you want to hide something on the product which you do not want customers to see, and in this case you can use peel off stickers. You can then print a new price or message on the inkjet label and paste on the data you want to correct. Stores sometimes would change the price of the product, and instead of bringing back the goods and change the packaging, they can simply use inkjet labels with a new marking of price without so much hassle.
It is a basic rule for a business to make its market aware of the kind of products being sold in the stores. Products on the shelf in a supermarket for example will be easily identifiable when they have round labels on them. You can include on the sticky label the name of the product, the company logo and the slogan if there is any. The goal is to attract the consumes toward the items, thus it is advisable to have a bright and colorful labels to entice consumers to try out the product.
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