The one inarguable truth in email marketing is that you should strive to retain the subscribers on your email lists. A reduction in the number of clicks of the unsubscribe button must be one of your main targets. Whilst the overall costs of email marketing are much lower than for any other form of direct marketing, obtaining email addresses is the one big expense. So take care of them.
One way is to use footnotes. This has the added benefit of not boring your more knowledgeable readers as the only ones who will refer to them are the less knowledgeable. You can address your email to a specific position and hope that they do not have a work experience person opening their email that day. Or you can include the explanation with the word or phrase.
Now it’s much easier to push a button and have your message reach hundreds, thousands or even millions of people. And it all arrives through one medium that they rely upon for the transfer of information back and forth. This creates vast opportunity as well a challenge. People receive A LOT of email. Here’s some free online marketing tips to make sure recipients actually open, read and hopefully act on your messages.
Imagine spending an afternoon or a day creating an entire email marketing campaign and having it automatically start the moment your visitor signs up on your website. Now imagine this happening 24/7 for as long as you’re in business without ever having to look at it again.
The tools you would use are important, too. You could easily incorporate all the vital contents of your newsletter or product brochure into the easy-to-follow design/layout wizard that most email marketing services feature. The templates that are included could make things faster for you since you do not have to make a design from scratch. You are also given full control of all your emails. You can publish anytime you want. There are also ways for you to keep track of the success of your email campaigns.
Following on from Aim, consider slightly different content for your different customers. Those who have just bought a specific product might well respond better to advice on a certain lifestyle to go with their purchase.
You can do things with email marketing that can’t be done in any other way. You can send audio, video, text, photos, surveys, computer files and more, all in the same email if you choose to do so.
So in closing, I would say to focus your efforts on things that drive a positive return on your investment. If it doesn’t work, then stop doing it. My goal for going into the New Year is to work smarter, not harder!